The Earth Thrives Team

Rich Roth
Greenfield, MA
President/CTO

Rich has been interested in Biology and ecology since early school and grew up exploring the woods of Long Island, NY and sailing her waters. Entering RPI to study engineering the year of the first Earth Day, Rich focused his work in a variety of environmental and societal planning classes and projects. He finished his Masters after 4 years, titled “Socio-environmental Systems Engineering” under a course of study that would eventually become the basis of courses in Urban Studies or Community planning, with a heavy dose of computer modeling, related to the work ‘Limits to Growth’ and Bucky Fuller’s world game. /p>

He and his wife, Sharon, moved to California in 1976 and he continued doing work in the computer and environment fields including getting certified to do Environment Impact Studies. His work in the new field of home and personal computers gained his primary focus as work in the environmental field became largely driven by government grants. Over the next 30 years, Rich experimented in various environmental and energy projects, while making his living in the computer field. His experience spans the range of mainframes, minis and micro computer, shifing to online servers as the Internet grew. For the last 15 years, his various companies have created over 3000 web sites, including some of the largest industrial web sites, now getting over 20 million visitor’s a month. In the last 3 years, he started EarthThrives as a place to share green experiences on the web.

Keith Shannon
Web Journalist