Rich has been interested in Biology and ecology since early school and grew up exploring the woods of Long Island, NY and sailing her waters. Entering RPI to study engineering the year of the first Earth Day, Rich focused his work in a variety of environmental and societal planning classes and projects. He finished his Masters after 4 years, titled "Socio-environmental Systems Engineering" under a course of study that would eventually become the basis of courses in Urban Studies or Community planning, with a heavy dose of computer modeling, related to the work 'Limits to Growth' and Bucky Fuller's world game. /p>

He and his wife, Sharon, moved to California in 1976 and he continued doing work in the computer and environment fields including getting certified to do Environment Impact Studies. His work in the new field of home and personal computers gained his primary focus as work in the environmental field became largely driven by government grants. Over the next 30 years, Rich experimented in various environmental and energy projects, while making his living in the computer field. His experience spans the range of mainframes, minis and micro computer, shifing to online servers as the Internet grew. For the last 15 years, his various companies have created over 3000 web sites, including some of the largest industrial web sites, now getting over 20 million visitor's a month. In the last 3 years, he started EarthThrives as a place to share green experiences on the web.

SerahRose has been interested in creating a healthy earth since she was old enough to marvel at bugs, wade through the shallows of the coast, and climb trees. As a parent, she keeps a green home for her three year old who she's been shoving into life vests and canoes before she could walk, bakes her own bread, and hasn't bought a roll of paper towels in at least five years. In addition to her consultant work with EarthThrives, she is the Producing Artistic Director of GAN-e-meed Theatre Project, advancing the role of women in theatre, and an advocate of theatrical expression for preschoolers.  She also keeps a "mom-blog" where she waxes poetic about the trials and tribulations of Raising a Humanist. In case you missed it, Rich Roth is her Dad.